Dio(r)evolution. The next step for the Dior woman starts with this mantra. Maria Grazia Chiuri’s debut forges a new look based on three fundamental elements: couture, pop and sport. A nod to Monsieur Dior and the other great designers who over the years have built the image of this iconic brand. “I thought about being a woman who, for the first time, has this opportunity and who must speak to modern women” explained Chiuri marking an important milestone, being the first woman to be called to the LVMH owned maison.