Freedom. This first, fundamental word is the key to understanding the world of Dries Van Noten, to open up a universe where everything matches effortlessly, with the style and elegance that is in the Antwerp-born designer’s DNA. Creative freedom that allows him to fly between art and music, design and dance, travel and food and history and the younger generations. And freedom to grow in a “natural, organic” way, as he himself puts it, to flaunt his fashion house’s proud independence. The designer epitomises this independence, acting as the standard bearer for a business strategy designed predominantly around emotions and feelings, similar to those produced by his fashion shows. Like his most recent menswear show, where the models paraded in front of a wall covered with 1200 old car headlights, in a dazzling, magical expanse of light.
Dries Van Noten Fashion Show Menswear Collection Spring Summer 2017 in Paris