July 14, 2016

Hilfiger’s American icons

The brand with 791.8 million dollars in revenue in the first quarter (+4%) has chosen New York to present the 2017 S/S Hilfiger edition line. “I wanted to give a modern and pop twist to classic models and create men's wardrobe basics,” said the designer

di Ludovica Tofanelli

Hilfiger’s American icons

Tommy Hilfiger keeps exploring the world of American menswear. In fact, he took the stage on day three of New York Fashion Week: Men’s to present the 2017 Spring-Summer Hilfiger edition, a combination of classic and contemporary American style. In the setting of the streets of the Big Apple, this new menswear collection comes to life starting from a set of iconic garments with cool details. “My idea was to give a pop and modern twist to the classics and create men's wardrobe basics. The Hilfiger Edition look is not stiff or too serious. It’s fresh, relaxed and cheerful,” as the American fashion designer told MFF. Hilfiger is the head of the brand acquired by the PVH group. After closing the first quarter of 2016 with 791.8 million dollars in revenue (about 714 millions of Euro according to yesterday’s exchange rate), recording a 4% growth (see the MFF issue of 27 May), the American fashion designer is now pursuing his path inspired by the American style. This collection is a celebration of an aesthetic universe full of casual, street, and preppy references. “The 2017 spring collection is a celebration of the classic American style: cotton twill chinos, light wool blazers, nylon outerwear, denim sweaters, and collar shirts. We gave our distinctive touch to every model with our modern colour blocks, typical American-style stripes, floral patterns, and patchwork details,” he added. Everything seems to be focused on one goal, which is to keep up with the times and run after a hectic generation, which changes tastes, icons, and desires unpredictably. “Hilfiger edition draws inspiration from the garments that cannot be missing in every modern man’s wardrobe. The look we have created is sophisticated and tailored, but also accessible,” continued Tommy Hilfiger. The spotlight is on a mix and match of stripes and patterns inspired by the world of rugby, bandanas, and floral prints. Why? “This way, anybody can spot our touch in every detail,” concluded Hilfiger, riding a new wave of modernity and preparing his debut in the ready-to-buy event in February 2017. The TommyxGigi capsule collection, created with Gigi Hadid, the most popular top model at the moment and Hilfiger’s brand ambassador, will lead the way to the see-now buy-now formula. Hilfiger and Hadid will present this collection in Berlin for the first time next September, during the first “Bread & Butter by Zalando” event. Then, they will fly to New York for women’s fashion week (see the MFF issue of 29 June). Ready to win the Big Apple over. (All rights reserved) by Ludovica Tofanelli.